Programme

Conference programme 11 November 2020.

10.00–10.30	Opening speeches Prof. dr. Rasto Ovin, Dean Assoc. Prof. Dr. Tina Vukasović
10.30–11.00	*Digitization – the end of relationship marketing?* Prof. Anders Parment, PhD, Stockholm Business School, Sweden
11.00–11.30	*Social Media Marketing and its influence on the global marketing strategy* Assoc. Prof. Svend Hollensen, PhD, University of Southern Denmark
11.30–11.45	Short break
11.45–12.15	*Digital Era Customer Empowerment* Prof. Ilijana Petrovska, PhD, Stenden University Qatar
12.15–12.45	*Social Responsibility in the context of Smart Technology* Prof. Mirjana Pejić Bach, PhD, University of Zagreb, Croatia
12.45–13.15	*Marketing Enters a new age of High Tech Innovation: Reaching and Convincing the 21st century Consumer* Prof. John L. Stanton, PhD, University of Philadelphia, USA
13.15–13.45	Wrap-up and Conference closing Moderated by: Prof. dr. Rasto Ovin, Dean