Management

Management Bachelor Programme

We invite you to join a renewed, modern management programme – new from 2026!

The modern business world needs professionals who understand business as a whole, can connect people, processes, and technology, and respond successfully to rapid change and uncertainty. Digitalisation, sustainability challenges, and global interconnectedness require broad, practical knowledge and the ability to adapt to different business roles.

The Management study programme enables you to develop key business and leadership competencies for a successful career in a dynamic environment. You will gain practical knowledge in business operations, strategic decision-making, project and innovation management, digital transformation, artificial intelligence, and business agility. Digital and sustainability-related content is fully integrated into the programme, ensuring you are prepared for the modern challenges of the labour market. By choosing one of the specialisations – Management, HR Management (Human Resources), or Tourism Management – you can tailor your studies to your interests and career goals.

Contact us and obtain the information you need for enrolment.

Your focus, your future

By choosing one of the specialisations – Management, HR Management, or Tourism Management – you can tailor your studies to your interests and career goals.

Management

You will develop strategic thinking, an entrepreneurial mindset, and the ability to lead in a dynamic environment. Particular emphasis is placed on digital transformation, business agility, innovation, and modern decision-making supported by analytics and artificial intelligence.

HR Management

You will become familiar with modern practices in talent management, employee development, and the creation of an excellent employee experience. You will develop competencies for data-driven and people-centred HRM that strengthens organisational agility, collaboration, and well-being in the workplace.

Tourism Management

You will gain knowledge for leading and developing tourism and hospitality organisations in a world shaped by experiences, trends, and sustainability. The emphasis is on developing high-quality products and services, understanding contemporary trends, and connecting tourism with the local environment.

Curriculum

1st year (60 ECTS)

Compulsory Courses

Economics – 9 ECTS
Macroeconomics – 6 ECTS
Legal and Economic Regulation – 9 ECTS
Organisation and Management – 6 ECTS
Business Informatics – 9 ECTS
Marketing – 9 ECTS
Business Communication – 6 ECTS
Artificial Intelligence in the Business Environment – 6 ECTS

2nd year (60 ECTS)

Compulsory Courses

Project Management and Teamwork – 6 ECTS
Inovation and Inovative Management – 6 ECTS
Design Thinking – 6 ECTS
Human Resource Management – 6 ECTS
Strategic Management – 9 ECTS
Management Support Systems – 9 ECTS
Accounting and Finance – 9 ECTS
Business Statistics – 9 ECTS

3rd year (60 ECTS)

Specialisation: Management

Digital Transformation and New Business Models – 6 ECTS
International Economic Relations and Institutions – 6 ECTS
Business Agility – 6 ECTS
Enterpreneurship and Corporate Culture – 6 ECTS

Specialisation: HR Management

Basics of Human Resource Management – 6 ECTS
Human Resource Development – 6 ECTS
Contemporary Practices and Tools of Human Resource Management – 6 ECTS
Personal Management and Communication – 6 ECTS

Specialisation: Tourism Management

Tourism and Hospitality – 6 ECTS
Managing Tourism Trends – 6 ECTS
High-Quality Product and Service Development in Tourism – 6 ECTS
Sustainable Tourism and Local Environment – 6 ECTS

Compulsory Courses

Internship / Practical Education in the Work Environment – 12 ECTS
Elective courses 1, 2, 3 and 4 – 24 ECTS (6 + 6 + 6 + 6 ECTS)

Elective courses list

Elective courses are chosen by the student from a common pool of elective courses, provided they are not also compulsory courses within the student’s program. The faculty offers those elective courses for which a sufficient number of students have registered.

Digitalisation and the Individual – 6 ECTS
Society, State and Ethics – 6 ECTS
Family Entrepreneurship – 6 ECTS
Gerontology psychology – 6 ECTS
Internal Communications – 6 ECTS
Public Administration and Public Sector Operations – 6 ECTS
Creative Thinking by Edward de Bono – 6 ECTS
Cross-cultural Management – 6 ECTS
Event Management – 6 ECTS
Neuromarketing – 6 ECTS
Public Relations and Social Responsibility – 6 ECTS
Media Relations – 6 ECTS
Organizational psychology – 6 ECTS
Organzation of the quality of living – 6 ECTS
Enterpreneurship and enterprise culture – 6 ECTS
Psychology of personalitiy motivation and emotions – 6 ECTS
Human Resource Development – 6 ECTS
Social Marketing – 6 ECTS
Strategic Planning and Management of Tourism Companies and Organisations – 6 ECTS
Sport Psychology – 6 ECTS
Artificial Intelligence in Digital Management – 6 ECTS

Curricula of Elective Courses

The curriculum includes changes to the Management study programme adopted at the Senate meeting on 18 December 2025 and applies to students enrolling in the programme for the first time in the 2026/2027 academic year and thereafter.

Minimum number of students for program implementation: 15 enrolled students.