Marketing and Digital Communication

Marketing and Digital Communication Bachelor Programme

We invite you to the revamped, modern programme in Marketing and Digital Communication – NEW in 2026!

Marketing today is no longer just a creative idea – it is a combination of strategy, content, channels, and data. Brands build relationships in the digital ecosystem, where social media, advertising platforms, media, communities, and personalised communication intertwine. The successful ones are those who know how to create relevant stories, select the right channels, and measure their activities and optimise them in real time.

The study programme Marketing and Digital Communication provides modern, practically applicable knowledge for planning, executing, and evaluating marketing and communication activities. The emphasis is on strategic and digital marketing, content creation, social media management, media relations, digital analytics, and the responsible use of artificial intelligence in the business environment. Theory is closely intertwined with practice, so you gain knowledge through concrete examples and projects – enabling you to apply it immediately.

In addition to excellent teachers from practice, the study process is enriched by guest lecturers. In 2025, the following experts shared their good practices with students: Tanja Rihtaršič, Sales Manager at Violeta, Aleksandra Zajc, Head of Development and Technology at Mlekarna Celeia, Kristijan Gregorić, Partner at the research institute Valicon, Živa Deu, Digital Strategy Manager at Atlantic Group, Lidija Rakuša, Marketing Director at SPAR Slovenia, Boštjan Kralj, Head of Marketing Communications at Lumar IG, and other prominent individuals.

The strongest fields of the programme

Artificial Intelligence and Modern Marketing Tools

You will develop the ability to effectively use information and communication technologies, as well as tools for media planning and artificial intelligence. You will learn to use AI practically and responsibly – in analysis, optimisation, and the creation of marketing solutions.

Developing Social Media Strategies

You will be capable of effectively using various social media platforms to enhance marketing activities and acquire new customers. You will become a marketing expert of the future.

Market Research, Digital Analytics, and Performance Measurement

You will master research methods and the analysis of the marketing and media environment. With the help of digital analytics and performance indicators, you will be able to plan, monitor, and improve the effectiveness of marketing activities.

Creative Thinking

Recognise opportunities in the rapidly changing market and digital environment, develop original ideas, and turn them into effective, relevant, and targeted marketing solutions for brands.

Programme structure

1st year (60 ECTS)

Compulsory Courses

Economics 9 ECTS
Legal and Economic Regulation 6 ECTS
Introduction to Marketing 9 ECTS
Informatics 9 ECTS
Strategic Marketing 9 ECTS
Customer Behaviour 6 ECTS
Public Appearance and Rhetorics 6 ECTS
Business communications and intercultural dialog (English) 6 ECTS

2nd year (60 ECTS)

Compulsory Courses

Project Management and Teamwork 6 ECTS
Inovation and Inovative Management 6 ECTS
Accounting and Finance 9 ECTS
Market Research for the Needs of Marketing 9 ECTS
Menedžment izdelkov, storitev in blagovnih znamk 9 ECTS
Global Marketing 6 ECTS
Digital Marketing 9 ECTS
Advertising Campaigns 6 ECTS

3rd year (60 ECTS)

Compulsory Courses

Social Media Strategies and Marketing 6 ECTS
Neuromarketing 6 ECTS
Content Creation and Storytelling 6 ECTS
Internship 12 ECTS
Final thesis 12 ECTS
Elective courses 1, 2 and 3 (6 ECTS + 6 ECTS + 6 ECTS)

Elective courses list

Elective courses are chosen by the student from a common pool of elective courses, provided they are not also compulsory courses within the student’s program. The faculty offers those elective courses for which a sufficient number of students have registered.

Digitalisation and the Individual 6 ECTS
Society, State and Ethics 6 ECTS
Family Entrepreneurship 6 ECTS
Gerontology psychology 6 ECTS
Internal Communications 6 ECTS
Public Administration and Public Sector Operations 6 ECTS
Creative Thinking by Edward de Bono 6 ECTS
Cross-cultural Management 6 ECTS
Event Management 6 ECTS
Neuromarketing 6 ECTS
Public Relations and Social Responsibility 6 ECTS
Media Relations 6 ECTS
Organizational psychology 6 ECTS
Organzation of the quality of living 6 ECTS
Enterpreneurship and enterprise culture 6 ECTS
Psychology of personalitiy motivation and emotions 6 ECTS
Human Resource Development 6 ECTS
Social Marketing 6 ECTS
Strategic Planning and Management of Tourism Companies and Organisations 6 ECTS
Sport Psychology 6 ECTS
Artificial Intelligence in Digital Management 6 ECTS

Curricula of Elective Courses