Marketing and Sales Master’s Programme

If you would like to upgrade your marketing and sales knowledge and gain innovative marketing ideas for your company, programme which combines the fields of marketing and sales is the right choice for you. Enrolment in this study programme is exceptionally interesting for all who have prior technical knowledge and would like to enrich their work with a better sale of products and services. Becoming a master in one of the most attractive fields is exceptionally appealing and ambitious.

In-demand competencies that you will develop

Customer focus

Building customer relations on the basis of common values
with an emphasis on quality and results.

Successful sales

Discovering new business opportunities with creative campaigns
and the use of modern tools for successful sales.

Market-oriented management

Managing others so as to build relations and
advanced strategies for successful marketing.

Social competencies and excellent communication

Cooperation with customers and other employees for advanced
marketing and sales using the latest communication tools.

Knowledge of business enviroments

Knowledge of business management and creative tackling of
global business challenges for sustainable growth.

Programme structure

1st year (60 ECTS)

Compulsory Courses

International Business Economics 9 ECTS
Advanced Technology Supported Enterprise Management 9 ECTS
Innovation Business Processes, Relations and Models 9 ECTS
Sales and Marketing Management 9 ECTS
Market Research 9 ECTS
Psychology of Selling: People, Culture, Changes and Customer Behaviour 6 ECTS
Economic, environmental and social aspects of sustainable development and glocalisation 9 ECTS

2nd year (60 ECTS)

Compulsory Courses

Razvoj izdelkov in blagovnih znamk 6 ECTS
Integrated Marketing Communication 6 ECTS
Integrative project 6 ECTS
Elective courses 1, 2 and 3 (6 ECTS + 6 ECTS + 6 ECTS)
Master's thesis 24 ECTS

Elective courses list

Elective courses are chosen by the student from a common pool of elective courses, provided they are not also compulsory courses within the student’s program. The faculty offers those elective courses for which a sufficient number of students have registered.

Business for Social Responsibility and Business Ethics 6 ECTS
Intelectual Property 6 ECTS
Chinese with Asian Business Culture 6 ECTS
Cognitive behavioural coaching 6 ECTS
Communication and Lobbying 6 ECTS
International Business Law 6 ECTS
International marketing 6 ECTS
International Business Finance 6 ECTS
Measuring and Assuring the Quality of life 6 ECTS
Advanced Artificial Intelligence for Business Innovation and Digital Management 6 ECTS
Personal coaching 6 ECTS
Positive Psychology 6 ECTS
Attraction, Selection, and Employment of Staf 6 ECTS
Educational psychology 6 ECTS
The Psyhology of Leadership 6 ECTS
Sustainable and smart mobility systems 6 ECTS
Sustainable human resource management and Health and Safety Management 6 ECTS
Energy management in cities, smart buildings and processes 6 ECTS
Customer Relationship Management (CRM) and Business Intelligence (BI) 6 ECTS
Big Data Management 6 ECTS

Curricula of Elective Courses