Are you aware that tourism is one of the fastest growing industries in the world and the driving force of development, it opens new business opportunities and enables personal career development? If you would like to be a part of this success story and would like to become an expert in tourism and contribute to the local and regional development of tourism, the programme is the right choice for you.
Economics is a part of our lives. Even if it appears somewhat abstract, we are all continually integrated within it. We all have wishes and desires on the one hand, while the resources on the other hand, which allow us to meet our needs, are limited. This is why we are forced to choose and decide for goods that mean the most and that we need the most. Our lives are filled with economic decisions: what will we buy in a shop, in which shop will we buy, which car will we buy and how will we pay for it, etc. Economic decisions are also made when deciding on our profession, studies, career, etc. Economic laws come to the forefront especially when deciding to embark on an independent entrepreneurial path and our success depends on our ability to operate in the market.
The course will familiarise you with the main laws of economics, the meaning and the main characteristics of a company, the characteristics of production, demand, supply, and costs. You will also learn about the different pricing models and different indicators for assessing company success.
Organisation and management skills are of key importance for successful managers and organisers. The purpose of the course is to shape the awareness that organisation, organising, and management are factors that intertwine both in terms of institutions and processes. The course will help you enrich (upgrade) your roles in designing a modern organisation, a modern organisational culture and climate and further help you in the field of modern management, which is able to utilise appropriate methods of planning, organising, managing and supervising, as well as help you shape organisational strategies and recognise and solve conflict situations in organisations.
Business information science connects at least three types of people: users, who need an effective business information system for their work, business analysts, who translate user demands into technical speech, and technicians (planners, programmers), who know how to transfer business demands into a program/application.
Business users want information in the palm of their hand which will facilitate their decisions (management) or operative management of a business process (users). Usually, they do not have the best relationship with technicians. Technicians have an excellent grasp of technical details of hardware and software, programming languages, support tools, communication standards, and protocols. Usually, they do not understand user demands. Business analysts are the ones who listen to user demands and use them as basis for preparing the architecture of a business information system, a plan, process models, and data models. They are the bridge and the facilitator of a company’s informatisation. They prepare the company’s information strategy, as only a few companies are able to survive without one in the long run.
The Business Information Science course focuses on business information processes and corresponding business information systems. We will thus learn about operational business information processes and those focusing on management support. We will learn about strategic planning and development of business information processes.
The course provides an insight into accounting and basic accounting knowledge to all who have previously not had any (major) contact with the field, as basic knowledge of accounting is essential for all employed individuals.
The course will familiarise you with the role and importance of accounting for management and with accounting information that is important for making business decisions. At the end of the course, you will also be able to read financial statements and prepare business and annual reports. You will understand the credit rating of your company and of business partners.
A few years ago, the knowledge of English or another global language was a desired skill, while today it is a requirement to enter the labour market. Employers no longer look only at the professional qualifications, as it is becoming increasingly important for prospective employees to be fluent in foreign languages, especially in their field of work.
The knowledge of a foreign language enables business communication across the globe, while speaking foreign languages also allows you to break the ice with new business partners or ensure good foundations for successful negotiations. The knowledge of foreign languages represents your professional competencies, regardless of whether you are leading an international team or working as a representative in an office – it enables faster solving of problems, eventual conflicts and challenges, it represents your intercultural competencies as in addition to the language you also learn about culture, customs, and history.
The course will introduce you to different business cultures, allow you to develop adaptability and resourcefulness in communication with international partners and a sense for intercultural diversity.
In every country, entrepreneurship plays an important role in facilitating economic growth and creating new jobs. It is often linked to small and medium-sized enterprises. Knowing that these companies represent the majority in Slovenia and that also in terms of their activity they prevail in all fields, it is clear that understanding entrepreneurship is very important in today’s business world.
The Entrepreneurship and Enterprise Culture course will introduce you to the basic concepts and characteristics of modern entrepreneurship, the role and importance of entrepreneurship for the economy and society, you will learn about the processes surrounding entrepreneurship, and study ethical and moral aspects of entrepreneurship which are very important in today’s society.
The course will not focus only on theoretical aspects but mostly on the development of entrepreneurial culture and an entrepreneurial spirit which helps us explore and recognise different opportunities and to think creatively, critically, and differently.
The objective of the course is to present the nature and structure of European Union (EU) commercial law in an understandable manner. Students will be able to use the legal rules and regulations in practice in concrete examples by being able to search for the corresponding rule or information on a specific situation in the multitude of EU regulations pertaining to internal regulations of individual EU Member States, and to establish the content of the regulation and apply it to practical examples.
Communication is a component part of our everyday lives and we often think that this in itself is enough to be successful when communicating with other people. This is of course not true. Especially in the business environment, we are not sufficiently aware of the importance of communication as a skill that needs to be learned and continually upgraded. Our skills of business communication can help us when concluding businesses deals or they can strongly impede such endeavours. Today, those who are able to transmit the correct quantity of the needed information to one’s dialogue partner, information which the latter is able to clearly understand, have a clear advantage. The Business Communication course will allow you to develop the skills of clear, targeted, and efficient business communication and provide you with a number of guidelines which will help you continue honing this skill also after the completion of the course.
The knowledge and understanding of the business environment and how it operates are of key importance for the successful operations of a company. The course will focus on the effects of the global environment, understanding company strategy, competitiveness, and change management with a special emphasis on the service sector.
In the modern business environment, the special characteristics of the service sector include the importance of employees and their development as an essential resource on the one hand and the trends and importance of modern technologies in business on the other hand as well as their intertwining. We will further study the importance of the impact of labour force migrations on the service sector, the effect of the size of the organisation, and especially focus on the role and importance of tourism as a service activity in the modern business environment.
A welcoming and hospitable environment is the condition for a successful development of tourism. Hospitality is a part of human culture and strongly affects the friendliness and quality of life in general. Without hospitality we cannot speak of a good service, as it is an important or even an essential part of the latter. A high-quality service in tourism is related to understanding the guests’ needs, desires, and expectations. The word hospitality refers to the relationship between a guest and a host.
The course will introduce you to the importance of history for the emergence of modern and complex tourism, you will prepare an unconventional tourist product, and learn to be hospitable with regard to different types of guests. You will also learn about various techniques and methods of collecting feedback from guests such as TripAdvisor, forums, online surveys, etc.
Thorough preparation for studies is of key importance in order for your studies to be successful. The activities implemented during this seminar allow students to develop their confidence and willingness to actively participate in their studies. Students gain the incentive and motivation for a positive approach to their studies. At the seminar, they learn about the school, organisation, work methods, and studies at the school. An important part of the seminar is the familiarisation with the virtual learning environment and technologies for successful studies and the development of competencies in learning to learn and online learning. Transition to studies is easier and success in later phases that much greater.
In order to be successful, tourism companies and organisations have to be familiar with tourism trends at home and abroad and prepare corresponding business strategies.
The objective of the course is for students to learn how to prepare a SWOT analysis for the tourism market, shape business strategies on the basis of the situation and trends in the market of tourism organisations, and correspondingly implement and assess the implementation of new tourism services in the market.
The preparation of an excellent product in tourism is a process which is based on intertwining the environment, stories, trends, ideas, use of historic elements (story), culture, design, and sports into a mix of top-quality products. The development and design of top-quality products and services in tourism have to be understood as a never-ending process. We have to forget about our desires and preferences and think about the motives and characteristics of our guests. Tourism is a quickly changing branch. If in the past people used to take one or two longer holidays a year, today’s trends lean towards shorter and more frequent holidays, especially closer to home, and the development of new tourism products is also adapting to this trend.
During the course, students will learn about the process of developing tourism products and services with the help of innovations, subjects and stories from the environment, and the importance of consumer behaviour and their requirements for designing products and services in tourism. You will further learn about the international model of business excellence and examples of excellence in tourism (factors/results) as the key method for designing an excellent product or service. The course will also deal with the role of consumers and trends in designing tourism products.
Finances are part of our everyday lives, both in business and personal matters, even though we are not even aware of it. How do we assess which loan is the most favourable, how do we calculate interest, what dangers do we face when taking on loans, what is the difference between financing and investing and between liquidity and solvency, how can we establish if a company is profitable, liquid, and efficient, which payment transaction instruments does it use, etc.?
The knowledge gained in the course will help you answer all these questions and enable you to actively participate in your company’s operations.
We face personal management challenges on a daily basis. Let us name only a few: How to organise time so that we can be as efficient and satisfied as possible both in business and personal life? How to cope with stressful situations? How to communicate effectively? How to successfully solve conflicts? How to adopt new knowledge and skills as efficiently as possible and how to think and act as creatively as possible? How to best realise our objectives?
During the course, you will develop various competencies and thus not only understand the importance of factors that determine personality and gain the knowledge that is needed to understand mental processes but will also learn about the fundamental terms of business and social psychology of a business organisation and gain the knowledge that is needed to recognise social behaviour in organisations.
This course challenges the prejudice of research being boring and statistics complex. It uncovers new aspects and possibilities of research that lead to important business factors in successful decision making. This course on business research methods and statistics represents an important building block in the study programme, as students are introduced to the basic concepts in the methodology of social research and statistics, helping them to understand both aspects for their studies and for their business practices.
What is part of marketing? Undoubtedly, these are TV advertisements, billboards, pushing of unnecessary products, sale of products detrimental to the environment, people, plants, animals, etc. However, marketing is also the expansion of the idea of the protection of the environment, the introduction of a new drug, living conditions in flats and houses, etc.
Usually, we see only the external manifestation of marketing, i.e. advertisements, packaging, sales prices, shop windows, product design, brand logos, etc. We do not see the research work behind the studying of dissatisfied or poorly satisfied needs and desires of customers and the work done in laboratories and development departments where experts search for solutions to problems of numerous people. We do not see the thoughts of marketing experts who connect all these and other effects and activities of marketing into a harmonised unity so that the products are available at points of sale on time, in the right condition, and in appropriate quantities.
In the context of this course, you will learn about the development and definition of marketing in detail. You will learn about the main marketing concepts, the market environment, segmentation and positioning in the consumer market, the marketing mix and the characteristics of individual elements of the marketing mix, and basic brand concepts.
Innovations and innovative thinking help us shape the key enablers to start understanding long-term development of business systems. Innovative thinking does not have a strict start and let us hope that it does not have an end. By having the right knowledge, every individual, who already steers or who wishes to successfully steer the tempests of the business world, learns and accepts one of the main resources for generating added value.
The Innovation and Innovative Management course allows students to learn how to successfully manage innovative processes, how to recognise and shape them. The vision of the course is that in the future, all students can be international innovative or innovation managers, whose knowledge is not associated only with their environment but who are able to use their knowledge to recognise opportunities regardless of the development level of their environment within an individual business organisation and its process.
During the course, you will learn about content related to human resource management. The content of the course will help you enrich (upgrade) your knowledge from the field of management with an emphasis on human resource management, on shaping a modern organisation that requires management also and above all in the soft skills field, i.e. working with people (management, motivation, conflict solving). The content of the course will help you to effectively become even better leaders.
The activities of the course will use concrete examples to help you gain the knowledge and become qualified for using various human resource management skills for everyday activities in your work environment.
Events can be considered as a communication craze, which has however been around for a long time. Rituals and events in the sense of "bread and circuses" were present long before the appearance of printed, audiovisual, and electronic media. Events have always been the most important method of mass communication, as the effect of a spectacle and socialising provide them with immense possibilities of influencing the emotions and orientation of participants. Events have always been associated with entertainment, power, and influence.
Today, events have strongly outgrown their initial forms of meetings or fairs. The increasingly competitive economic markets also show the popularity and power of events, which have an important position in communicating organisational messages. With their essence, i.e. meeting people, events represent a communication tool.
Your creativity and innovations will undoubtedly thrive in the course. You will also be able to use the gained knowledge for events organised in your personal life – birthday parties will undoubtedly be more interesting – or vice versa: business events less serious.
Today, guest satisfaction is gaining in importance. Guests are no longer satisfied with the idea that they are on holiday or on a business trip but want to receive attention during their stay. Furthermore, today’s guests are highly educated and notice all the little things that hoteliers were able to hide ten years ago. To put it simply, guests are becoming more and more demanding.
The course will focus on the current trends in hotel management, the basic characteristics of hotel operations, and quality elements of hotel offer. You will be qualified to prepare an A-Z hotel guide both from the viewpoint of optimal organisation of hotel operations as well as internal communication with guests. You will be able to prepare and monitor feedback on guest satisfaction in the form of surveys, i.e. the so-called hidden guest and online assessment.
Today, marketing objectives mostly focus on establishing the needs, shaping corresponding supply, and acquiring, satisfying and keeping customers throughout the purchasing process and the life cycle. We need to know as much as possible about customers, who they are, what are their behavioural specifics, how do their cooperation and purchases increase with respect to positive experiences. It is important to know customer segmentation methods, as only then can we prepare a corresponding offer.
As part of the course, you will learn about the terms customer and customer behaviour, purchasing processes, decision-making factors that affect the purchasing process, perception, learning and memory, motivation and values, personality and lifestyle, viewpoints, groups and culture and different methodological approaches to researching and forecasting purchasing processes.
The knowledge of foreign languages is your competitive advantage, which might bring additional bonus points with a perspective employer or give that final push to the scales tipping to your side. Employers are not interested only in you knowing the basics of a foreign language but how fluent you are in telephone conversations with business clients or international partners, how well you can prepare an official email in a foreign language, how competent you can be at meetings and fairs and how convincingly you represent the company, its products and/or services, how skilled you are in the business etiquette, culture and customs of a country, etc.
The course will allow you to gain the fundamental knowledge of a foreign language in order to be able to communicate in different business situations (by phone, written correspondence, bookings, etc.). It will also allow you to develop the care for the culture of the language and the culture of communication.
Today, employers want employees who are ready to immediately start working effectively. Practical education in the company is an excellent opportunity for all who lack this kind of experience to learn how a work environment lives and breathes in real life. You will engage in the activities under the study programme in a concrete company or work organisation and work with internal and external company stakeholders, learn about the diversity of positions and tasks but also develop competencies that will enable you to advance at a professional and personal level.
Based on the accreditation of the bachelor programme and its amendments, which were adopted by the Higher Education Council of the Republic of Slovenia and later its successor NAKVIS, students of undergraduate programmes that are implemented at DOBA Business School can, instead of the obligations associated with the final paper, which are worth 12 ECTS, take two elective courses each worth 6 ECTS of their choice, which they choose among the elective courses offered as part of bachelor programmes at DOBA Business School.
What is diversity? What is interculturalism? How, if at all, does interculturalism affect the business world and its activities? These are the questions that the world, now that it has become a global village, has to ask and answer. The absence or lack of intercultural competencies in modern managers is not only socially unacceptable but can lead to huge losses and long-term damage in international business. It is therefore that much more important to understand interculturalism in the business context. Multicultural consciousness, sensitivity (perceptiveness), respect for history, values, experience, behavioural patterns, interactions which affect the understanding of social groups that differ in terms of race, ethnic roots, religion, the socioeconomic position, and physical and mental characteristics; cultural stereotypes, regional generalisations and individual characteristics of managers within individual business cultures; successful communication in an intercultural business context; the role of an intercultural manager in the company are only a few of the subjects covered in the course.
In order to successfully manage travel business process, we need to see to the quality of tourism companies, products and services, as well as of tourism resources. It is of key importance to be familiar with tourism demand from various markets so that the organisation can prepare the corresponding tourism offer.
The course will provide insight into how to successfully design new tourism products that correspond to the modern global tourism trends for all types of tourism, and into the general terms and setting up a tourist agency. You will also learn about service activities and their roles in management, such as accommodation and catering, transport services and products, and all other tourism services.
Sustainable tourism is gaining in importance, as it no longer meets only the needs of tourists but also considers the cultural integrity of the host country, meets economic, social, and cultural needs, and protects the environment. A growing number of consumers are interested in the so-called green programmes of tourism services providers and governments have begun shaping new related policies and encouraging sustainable tourism and consequently the development of the economy.
The course will offer insight into the importance of sustainable tourism in the global and local environment, you will be able to analyse the situation and prepare a strategic and action plan for the sustainable development of the destination, the local environment or the tourism product.
If only a few years ago social media were considered being of secondary importance, today, we can no longer imagine the World Wide Web without social media. For many Internet users, Facebook, Twitter, YouTube and similar platforms are synonymous with the Internet, as they spend the majority of their time online using these services. This is even more evident among smartphone users, where there are even more such services: networks such as Instagram, Whatsapp and Snapchat “live” only on mobile devices.
Marketing professionals cannot avoid such an important part of the Internet. Social media are usually free services, i.e. the owners of these networks search for money-making opportunities elsewhere, usually in advertising. Users namely entrust these network administrators with an abundance of information and this collection is diligently updated every day with information on our interests, habits, personal connections, and methods of using the Internet.
Social media thus offer marketers a tool that has never before been available in the history of the industry: the possibility of almost individually addressing potential clients and buyers on the basis of their interests. They promise more favourable advertising, more relevant target groups, and consequently more efficient use of marketing budgets. On the other hand, they upgrade the advertiser-buyer relationship with the possibility of building communities of customers, brand and company sympathisers and supporters, which adds a completely new dimension to communication with target publics.
The Social Media and Marketing Strategies course will provide insight into how social media have developed to the present stage, showcase the possibilities that they offer and how to combine them into a comprehensive communication system.
Corporate social responsibility is a company’s commitment to conducting business in a manner beneficial to the company and all its stakeholders. Companies or organisations build their reputation with socially responsible actions. The issue of reputation is also closely connected to the correct communication of socially responsible actions. Looking at developments in the last year, we can say that social responsibility is increasing its presence in the media and in corporations. What this means and how it is related to public relations is shown in the content of this course, where you will learn about the best socially responsible projects in Slovenia and abroad.
Creative thinking about novelties in tourism supply and demand is of key importance for the success of a tourism organisation. The key trends in tourism currently encompass a healthy lifestyle (wellness, spa, anti-ageing, and thermal spa tourism), connections with nature (glamping, ecotourism, rural tourism), and high-quality services tourism. The Internet and social networks are becoming key communication channels in tourism.
The course will offer insight into the new trends in tourism but also develop your understanding of the new offer intended for facilitating the development of tourism. You will become familiar with intercultural differences in understanding new trends and segments in tourism and the specific needs of the tourism segment.
Minimum number of students for program implementation: 15 enrolled students.