Business Management Bachelor Programme

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Business Management Bachelor Programme

The programme in Modern Business Management will equip you with knowledge and skills from the fields of the basics of economy, business management, and organisation and management, which your will connect to strategic planning, communication, innovation management, and project work. You will develop innovative projects for your own company or the company where you work – from idea to its presentation in the market.By choosing the study field, you will focus your studies on gaining specialised knowledge for the field that is the most relevant for you. - Management - Human Resource Management - Digital Management Take a look at the programme structure and the individual fields.


The strongest fields of the programme

Management and Leadership

Management and Leadership

You will be qualified for human resource management, for teamwork, and team communication.
You will gain competencies from the fields of business management, organisation and strategic management, marketing, and law.
Human Resource Management

Human Resource Management

You will learn of the challenges and trends in human resource management, how to actively manage older employees, of talent management, and of how to build employee engagement.
Digital Management

Digital Management

You will get to know the connections between technology and digital management for companies’ performance and development and understand the important role that individuals hold in the realisation of all aspects of digital transformation in a company or institution.
Personal Development and Communication

Personal Development and Communication

You will become more independent in your work, responsible, innovative, and prepared for successful teamwork. You will solve conflicts more effectively and become better at coping with stress.

Programme structure

1st year (60 ECTS)

Compulsory Courses

  • Economics 9 ECTS
  • Macroeconomics 6 ECTS
  • Legal and Economic Regulation 6 ECTS
  • Organisation and Management 6 ECTS
  • Informatics 9 ECTS
  • Marketing 9 ECTS
  • Business Communication 9 ECTS
  • Business Communication and Intercultural Dialogue (English, German, Italian) 6 ECTS

 

2nd year (60 ECTS)

Compulsory Courses

  • Project Management and Teamwork 6 ECTS
  • Inovation and Inovative Management 6 ECTS
  • Design Thinking 6 ECTS
  • Human Resource Management 6 ECTS
  • Strategic Management 9 ECTS
  • Management Support Systems 9 ECTS
  • Accounting and Finance 9 ECTS
  • Business Statistics 9 ECTS

 

3rd year (60 ECTS)

Study field: HR Management

  • Digital Transformation and New Business Models 6 ECTS
  • International business relations and institutions 6 ECTS
  • Quality Management 6 ECTS
  • Enterpreneurship and enterprise culture 6 ECTS

Study field: Digital Management

  • Digital Transformation and New Business Models 6 ECTS
  • Digital Strategy 6 ECTS
  • Digital Management and Technology 6 ECTS
  • Digitalisation and the Individual 6 ECTS

Study field: Management

  • Basic human resource management processes 6 ECTS
  • Human Resource Development 6 ECTS
  • Modern Concepts of Human Resource Management 6 ECTS
  • Selfmanagement and Communication 6 ECTS

Study field: Tourism Management

  • Tourism and Hospitality 6 ECTS
  • Managing Tourism Trends 6 ECTS
  • High-quality Product and Service Development in Tourism 6 ECTS
  • Sustainable Tourism and the Local Environment 6 ECTS

Compulsory Courses

  • Internship 12 ECTS
  • Final thesis 12 ECTS
  • Elective courses 1 and 2 (6 ECTS + 6 ECTS)

 

Elective courses list

Elective courses are chosen by the student from a common pool of elective courses, provided they are not also compulsory courses within the student’s program. The faculty offers those elective courses for which a sufficient number of students have registered.

  • Digitalisation and the Individual 6 ECTS
  • Society, State and Ethics 6 ECTS
  • Family Entrepreneurship 6 ECTS
  • Gerontology psychology 6 ECTS
  • Internal Communications 6 ECTS
  • Public Administration and Public Sector Operations 6 ECTS
  • Creative Thinking by Edward de Bono 6 ECTS
  • Cross-cultural Management 6 ECTS
  • Event Management 6 ECTS
  • Neuromarketing 6 ECTS
  • Public Relations and Social Responsibility 6 ECTS
  • Media Relations 6 ECTS
  • Organizational psychology 6 ECTS
  • Organzation of the quality of living 6 ECTS
  • Enterpreneurship and enterprise culture 6 ECTS
  • Psychology of personalitiy motivation and emotions 6 ECTS
  • Human Resource Development 6 ECTS
  • Social Marketing 6 ECTS
  • Strategic Planning and Management of Tourism Companies and Organisations 6 ECTS
  • Sport Psychology 6 ECTS
  • Artificial Intelligence in Digital Management 6 ECTS

    Curricula of Elective Courses  

 

The curriculum includes the changes to the study program adopted at the Senate meeting on January 20, 2022.

 

Minimum number of students for program implementation: 15 enrolled students.

Tomislav Tipurić,

Student from Croatia, Microsoft Croatia
Really exceptional thing for me was a chance to link my work assignments with the ones I had in different courses. Studying this way made it more interesting and increased the impact that DOBA Business School has had on my career.

Tomislav Tipurić,

Student from Croatia, Microsoft Croatia
Really exceptional thing for me was a chance to link my work assignments with the ones I had in different courses. Studying this way made it more interesting and increased the impact that DOBA Business School has had on my career.

Work friendly ONLINE learning

Unique online learning where you are accompanied by a personal academic advisor from day one. Online learning offers flexibility and 24/7 accessibility as well as lot of cooperation.
Work friendly ONLINE learning

Unique advantages for your study success

Flexibility

Flexibility

Online learning is adapted to the modern way of life, to employed students, to people with families, and to young active...
Personal Support

Personal Support

A personal online tutor, technical, organisational, and pedagogical support ensure studying in line with the highest pos...
Practising Experts

Practising Experts

Study with the support of teachers who know the difference between the texts in the books and real life.
Promotion

Promotion

As much as 64 percent of graduates experience positive changes immediately after getting their diploma – they get prom...

Graduates and career

Programme graduates are able to independently organise processes and assist in management. You will find employment in the economy, in various institutions or in public administration, both at home and abroad. The profile of a graduate with such knowledge and skills is always highly sought after. As you will become more entrepreneurial and innovative, but will also have a wide range of knowledge, you will also be able to manage your own company. During your studies, you will develop into an agile and digitally competent expert.
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