Marketing, Social media and Public Relations

Marketing, Social Media and Public Relations Bachelor Programme

Are you interested in the latest marketing trends? Are you already active in the world of marketing but lack knowledge in social media and public relations? Are you creative and ambitious but need a diploma as the final touch? Is marketing a field where you see yourself in the future? If you answered yes to at least one of the questions, the Marketing, Social Media and Public Relations programme is the right choice for you.

The strongest fields of the programme

Marketing

You will be able to comprehensively manage and solve marketing tasks and to connect marketing with other fields. You will be able to recognise marketing opportunities in national and international markets.

Social media

You will be able to effectively use various social media in order to improve marketing activities and attract new customers. You will become a marketing expert of the future.

Public relations

You will learn to effectively communicate with internal and external publics. You will use best practice examples to prepare the public relations planning strategy.

Cooperation with companies

We highlight the importance of practical experience, students prepare practical solutions to the challenges provided by companies.

Programme structure

1st year (60 ECTS)

Compulsory Courses

Economics 9 ECTS
Legal and Economic Regulation 6 ECTS
Introduction to Marketing 9 ECTS
Informatics 9 ECTS
Strategic Marketing 9 ECTS
Customer Behaviour 6 ECTS
Public Appearance and Rhetorics 6 ECTS
Business communications and intercultural dialog (English) 6 ECTS

2nd year (60 ECTS)

Compulsory Courses

Project Management and Teamwork 6 ECTS
Inovation and Inovative Management 6 ECTS
Accounting and Finance 9 ECTS
Market Research for the Needs of Marketing 9 ECTS
Menedžment izdelkov, storitev in blagovnih znamk 9 ECTS
Global Marketing 6 ECTS
Digital Marketing 9 ECTS
Advertising Campaigns 6 ECTS

3rd year (60 ECTS)

Compulsory Courses

Social Media Strategies and Marketing 6 ECTS
Neuromarketing 6 ECTS
Content Creation and Storytelling 6 ECTS
Internship 12 ECTS
Final thesis 12 ECTS
Elective courses 1, 2 and 3 (6 ECTS + 6 ECTS + 6 ECTS)

Elective courses list

Elective courses are chosen by the student from a common pool of elective courses, provided they are not also compulsory courses within the student’s program. The faculty offers those elective courses for which a sufficient number of students have registered.

Digitalisation and the Individual 6 ECTS
Society, State and Ethics 6 ECTS
Family Entrepreneurship 6 ECTS
Gerontology psychology 6 ECTS
Internal Communications 6 ECTS
Public Administration and Public Sector Operations 6 ECTS
Creative Thinking by Edward de Bono 6 ECTS
Cross-cultural Management 6 ECTS
Event Management 6 ECTS
Neuromarketing 6 ECTS
Public Relations and Social Responsibility 6 ECTS
Media Relations 6 ECTS
Organizational psychology 6 ECTS
Organzation of the quality of living 6 ECTS
Enterpreneurship and enterprise culture 6 ECTS
Psychology of personalitiy motivation and emotions 6 ECTS
Human Resource Development 6 ECTS
Social Marketing 6 ECTS
Strategic Planning and Management of Tourism Companies and Organisations 6 ECTS
Sport Psychology 6 ECTS
Artificial Intelligence in Digital Management 6 ECTS

Curricula of Elective Courses