Marketing, Social media and Public Relations

Marketing, Social Media and Public Relations Bachelor Programme

Are you interested in the latest marketing trends? Are you already active in the world of marketing but lack knowledge in social media and public relations? Are you creative and ambitious but need a diploma as the final touch? Is marketing a field where you see yourself in the future? If you answered yes to at least one of the questions, the Marketing, Social Media and Public Relations programme is the right choice for you.

The strongest fields of the programme

Marketing

You will be able to comprehensively manage and solve marketing tasks and to connect marketing with other fields. You will be able to recognise marketing opportunities in national and international markets.

Social media

You will be able to effectively use various social media in order to improve marketing activities and attract new customers. You will become a marketing expert of the future.

Public relations

You will learn to effectively communicate with internal and external publics. You will use best practice examples to prepare the public relations planning strategy.

Cooperation with companies

We highlight the importance of practical experience, students prepare practical solutions to the challenges provided by companies.

Programme structure

1st year

2nd year

3rd year

Compulsory Courses

Economics

Legal and Economic Regulation

Introduction to Marketing

Informatics

Strategic Marketing

Customer Behaviour

Public Speaking and Rhetoric

Business Communication and Intercultural Dialogue (English, Italian, German)

Compulsory Courses

Project Management and Team Work

Innovation and Innovative Management

Accounting and Finance

Market Research for the Needs of Marketing

Product, Service and Brand Management

Global Marketing

Digital Marketing

Advertising Campaigns

Compulsory Courses

Social Media Strategies and Marketing

Neuromarketing

Content Creation and Storytelling

Work Placement

Final thesis or two elective subjects

Elective courses

Optional Elective Course 1

Optional Elective Course 2

Optional Elective Course 3

Minimum number of students for program implementation: 15 enrolled students.

International Open Day

News

Miha Rebolj,

Graduate from Slovenia

The newly acquired knowledge will make it easier to open the doors to new and different occupations. The best part about the study process is the cooperation between students, i.e. teamwork.

Miha Rebolj,

Graduate from Slovenia

The newly acquired knowledge will make it easier to open the doors to new and different occupations. The best part about the study process is the cooperation between students, i.e. teamwork.

Work friendly ONLINE learning

ONLINE learning enables complete flexibility, 24/7 accessibility, and constant support. It is dynamic and interactive.

Unique advantages for your study success

Practical Learning

We highlight the importance of practical experience – which all our students acquire during their studies.

Excellence in Teaching

Courses have been shaped through the cooperation of teachers and practitioners and are updated every year.

Student Support

From the first inquiry through graduation and beyond, students and alumni have a dedicated support.

International Environment

Students have the opportunity to study in internationally varied groups and to work with other international students.

Graduates and career

As a graduate you will be an expert in all three fields: marketing, social media and public relations. You will be able to effectively connect expert issues with the practical marketing challenges of companies and agencies. Enriched with new knowledge, you will be able to open new doors and welcome countless opportunities to build an attractive and successful career.