On the occasion of the 23rd Slovenian Marketing Conference held in Portorož, the Slovenian Marketing Association awarded the Marketing Excellence award for 2018. Our organisation was chosen as one of the nine finalists for the award, thus being recognised as one of the best marketing-oriented organisations in Slovenia.
The Marketing Excellence award is awarded to the best marketing-oriented companies or organisations which live and breathe marketing in all aspects of their operations and in which marketing is the main driving force behind good business results.
We came in second in the B2C small and medium-sized businesses category.
The committee’s reasoning:
DOBA Business School is one of the leading providers of online learning in Slovenia and Southeast Europe offering accredited Bachelor and Master's programmes in four languages. Marketing has an active role in this organisation and plays a part in preparing the strategy for all four markets. It is included in the preparation of annual plans, it analyses, researches and proposes solutions to the management. Its activity covers everything from managing the new visual identity to proposing changes concerning the organisation’s presence in global markets. The Committee believes that marketing excellence is exhibited in its courage and clearly outlined ambitions: clearly directed campaigns allowed the organisation to reinvent itself, turning from a less known school from the local environment into a sustainable business model. The organisation has an excellent understanding of the industry in which it operates without any presumptuousness of being the best in the world. New approaches, digitalisation, and online learning have allowed it to maintain its status, differentiate itself from others in the flood of schools, and maintain its existence through decades of change.