Programme

10th International Scientific Online Conference

Programme

Conference programme 11 November 2020.

10.00–10.30

Opening speeches

10.30–11.00

Digitization – the end of relationship marketing?

Prof. Anders Parment, PhD, Stockholm Business School, Sweden

11.00–11.30

Social Media Marketing and its influence on the global marketing strategy

Assoc. Prof. Svend Hollensen, PhD, University of Southern Denmark

11.30–11.45

Short break

11.45–12.15

Digital Era Customer Empowerment

Prof. Ilijana Petrovska, PhD, University of Standen, Quatar

12.15–12.45

Social Responsibility in the context of Smart Technology

Prof. Mirjana Pejić Bach, PhD, University of Zagreb, Croatia

12.45–13.15

Marketing Enters a new age of High Tech Innovation: Reaching and Convincing the 21st century Consumer

Prof. John L. Stanton, PhD, University of Philadelphia, USA

13.15–13.45

Wrap-up and Conference closing

International Open Day
International Open Day
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