Note: the preliminary programme will be published in May, 2020; a final programme will be published till October 15, 2020 at the latest.
The key note speakers:
Prof. John L. Stanton, PhD, University of Philadelphia, USA: Marketing Enters a new age of High Tech Innovation: Reaching and Convincing the 21st century Consumer
Prof. Anders Parment, PhD, Stockholm Business School, Sweden: Digitization – the end of relationship marketing?
Assoc. Prof. Svend Hollensen, PhD, University of Southern Denmark: Social Media Marketing and its influence on the global marketing strategy
Assoc. Prof. Ilijana Petrovska, PhD, University of Standen, Quatar: Digital Marketing and Customer Engagement: Content marketing and Brand empowerment
Prof. Mirjana Pejić Bach, PhD, University of Zagreb, Croatia: Social Responsibility in the context of Smart Technology