We live in an uncertain society of constant changes brought about by reality. We are constantly facing new challenges: the consequences of the global financial and economic crisis, the changed macroeconomic conditions and business conditions, the rise of the digital, sharing and knowledge economy, the rise of digital technology in society and the economy, important demographic changes, the aging of the population, with the needs for continuous education, and ultimately with the post-factualization of society. It is time to turn innovative ideas into reality. The reality of international business, smart city management, online education and research cooperation, social sector and education, tourism, marketing and sales, social digital media and public relations.
The main objective of the conference is to disseminate, discuss and evaluate research results, exchange experiences and identify the key issues, challenges and obstacles regarding turning innovative ideas into reality. We want to promote discussions on the latest scientific results that can be directly applied into business and society. The central issue that we want to address is how to practically apply innovative ideas in business and society. How is the role of innovation in the international economic environment reflected and how does the building of an innovation ecosystem affect other subsystems of society? How do the individual scientific disciplines, which are the subject of the conference, contribute to further growth and development of knowledge, the economy, business and society?
We want to encourage dialogue between decision makers, businesspeople, entrepreneurs, researchers and scientists about the most pressing issues of society and business, and look how to find solutions for them. We also want to promote and deepen the further cooperation and networking of researchers from different countries, from different research fields and at different levels of scientific and research careers. We want to not only encourage meetings in face to face, but also in the world of online collaboration and online study.
Following the mission of an applied university, the conference will include the following thematic areas:
We would like to start the conference with one main keynote speaker and some invited lecturers, and then continue the work in parallel panels for each thematic areas.
DOBA Business School is a school of innovative approaches and the leading provider of online learning in Southeast Europe. We implement four internationally comparable accredited bachelor programmes and four master’s programmes. We are distinguished by excellence based on new content, practical orientation, and the development of soft skills.